Anastasia Leng
Opinion
24 April 2024
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To win the long game, brands must use data to make sure their creative choices match up with their principles, argues Anastasia Leng from CreativeX.
Opinion
20 December 2023
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By playing by the rules of each platform, you’re giving your ads the best chance to be watched, remembered, and recalled by consumers in that environment, writes Anastasia Leng, CEO & Founder of CreativeX.
Opinion
14 June 2022
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Anastasia Leng, CEO of CreativeX, explains why marketers need better measurement to set up their creative for success.
